Knowledgebase: Fundraising FAQ
How can I integrate social media with fundraising?
Posted by Nina Sljivo on 19 July 2013 01:44 PM

There are many social media outlets which can enable you to integrate the fundraising event and social media. Listed below are a few social media websites that can be used effectively to help your fundraiser.


  • Create a Facebok page to promote the cause and raise awareness of initiatives
  • Create a public Facebook event to publicize specific events
  • Post Facebook statuses:
    • To remind people to attend the event
    • Spread awareness of Special Olympics’ initiatives
    • Post “Thank You’s” to sponsors, volunteers and everyone involved in the success of event or initiative

Check out Special Olympics Ontario’s Facebook page:


  • Tweet from the organization’s official/corporate account and your personal account about the event
  • Tweet photographs to show people are enjoying the event/initiative
  • Ensure all tweets include pre-agreed hashtags (#)

Check out Special Olympics Ontario’s Twitter page:


  • Upload photographs of preparations, volunteer work and from the event
  • Use pre agreed hashtags
  • Connect Instagram to your organization’s Facebook and Twitter accounts to spread awareness

Check out Special Olympics Ontario’s Instagram account:


  • Organize boards to show the events preparations, inspiration and success. For example, boards can be titled “Event Prep”, “Inspiration”, “Menu” and “Sponsors”.

Check out Special Olympics Ontario’s Pinterest account:

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